The Internet is a constantly changing world in which hundreds of websites are made or deleted every minute. There are about 1 billion websites currently present on the Internet, and this number does not include the ones in the deep web that are not indexed by search engines like Google. A mass of information surrounds us, and the duty of a designer like Hyperweb Communications is to present that information in a way that is easy to read, understand, and liked by the viewer, whether they are shopping on an e-commerce site or reading a blog post.
An expert web design company always tries to deliver an enjoyable experience to the viewer and knows that the key to keeping readers interested is to go for a simple layout than a complex one, whenever possible.
Why is it important?
One way to deliver a good user experience is to understand Whitespace and a good designer like Hyperweb Communications would understand it well. Whitespace, also referred to as negative space, is the portion of a page that is left blank. A lot of images, color and shapes will make your website look like an infomercial and might scare away your readers. Whitespace can be used to create a nice, simple and elegant design that is easier to read and improves your website’s performance. And even though it is called whitespace, the actual space does not need to be white. It can be filled with any color as long as it is free of any text or images.
How does it work?
The blank space reminds the reader that simpler designs are beautiful and we don’t need to create a web page flooded with text and graphical elements to deliver a clear and direct message. Google’s homepage is a great example of the use of blank space. A good web design company like focuses on making the web page looks simple and free of the visual frenzy that often pollutes many web pages.