Most Uber drivers view themselves solely as service providers rather that business owners.
Uber represents a massive opportunity for full-time income and then some for those who understand how to market themselves effectively. The good news? Marketing your Uber business doesn’t have to be rocket science. If you already meet the requirements to be an Uber driver in your area as outlined by Ridester, you can start marketing your business sooner rather than later.
But how do you start? Considering that Uber doesn’t encourage repeat passengers and specific driver requests, what does effective Uber marketing look? Below we’ve outlined three smart options for drivers who are serious about marketing their business.
Start a Blog
Blogs about the world of rideshare driving are all-the-rage right now as more and more people are interested in hopping on the bandwagon. Sharing your insight and experiences to newbies is a great way to signal your authority in the ridesharing space. Likewise, your blog is the prime place to share your referral code so you can sow the seeds of passive income as part of your business.
Starting your own blog doesn’t have to be a long, time-consuming process. While you are responsible for feeding your audience with quality content, think about how every day of ridesharing is inspiration for a post. Whether it’s dealing with problem passengers or car maintenance tips, there’s no shortage of topics for you to cover.
Get More Active on Social Media
Blogging and social media go hand in hand for rideshare drivers. From Facebook groups for local Uber drivers to people tweeting about ridesharing, there are endless opportunities to get your personal brand in front of new drivers. Given that many rideshare drivers are ignoring the power of social media to build their businesses, getting in on the ground floor could be your ticket to new referrals.
Also, consider the power of rideshare communities on Reddit or other online forums which can clue you in on problems other drivers are facing. If you can create content that solves these problems, you can further signal yourself as an authority.
Hop on YouTube
As a supplement to your blog, creating video content and vlogs surrounding your experience as an Uber driver is also a smart move. People typically prefer videos to written content these days; meanwhile, video content is among the most shared type of content on social media. By repurposing your blog posts into YouTube videos, you double-dip your content and ultimately reach a wider audience.
If you have a smartphone camera, you already have the tools you need to get started. Informal vlogs (such as car vlogs you see all over Facebook) from you comfort of your Uber vehicle after a shift are a smart, thematic way to show people the ropes of ridesharing.
Also, YouTube is a great place to provide some entertaining but relevant content to fellow or prospective rideshare drivers. For example, some sample topics you could cover include…
- Dealing with nightmare passengers (and related stories)
- The car clean-up essentials for being an Uber driver
- “Behind the scenes” type videos of how your life as an Uber driver looks like
Marketing your Uber business isn’t as simple as picking up drivers and calling it a day. By sticking to these tips, you can poise yourself for more income and an audience that’s hungry to learn from your experiences.