Formulating a strategy for Mobile app marketing is not that simple. The success would depend on the time and planning put in. And the success is measurable by the penetration and percolation of the clientele. Maybe the following criteria may be the approach to finding out the behavioural pattern of mobile usage.
The behavioural pattern varies a lot with the age and device. Youngsters would go more with jazzy devices with more selfie like the app. This may be different with matured and aged who would look for more practical applications like communication. Again the business people would be after business phones. The traffic each would generate is varied, and a detailed customer survey would help.
Attracting the customer and retaining them is different but both are essential to have an effective impact. Interaction with the customer should be the first step with the location-enabled data. The social media network preference of the client need to be obtained indirectly. A real-time feedback provision would enable you to get a faster and proper reaction. Their suggestion would be the corrections you need to incorporate. Initially bombarding with massive advertisement better be avoided.
Defining and refining your marketing strategy involving planning, bonding, publicising and advertising are your focus. The gathering, processing and analysing of user information choosing the right mobile platforms for marketing is the crux of the issue. This would decide the duration of campaigning as well. The pricing of this also kept in such a way so as to deter customers away. Technology-based
The right technology to launch your mobile app is very critical. An outdated one, or which cannot take up future would meet a premature death. The reach would be dependent on the application of all these parameters.