Your business has an amazing website, right? Congratulations!
Inbound Marketing is Here to Stay
Having a user friendly professional website is essential in today’s competitive business world. However, an awesome website is just the beginning. You want to make sure your potential customers can find you. In short, you want to have as much traffic as possible. Preferably, people who want the product or service you have to offer. SEO is critical to getting found.
How to Get Found!
As we all know, there are millions of websites on the internet, so how can you make your website stand out from the rest? It certainly is not by accident. There must be a focused effort to drive traffic to your website. Getting your site on the first page of google and the other search engines is the best way to increase your website traffic.
There must be a strategy in place to achieve this goal. You want to have a reputable SEO company that knows how to optimize your website while still following the changing rules of Google. Some companies will promise you unrealistic results. For instance, getting to the top of google in one month, is simply not realistic.
If they can accomplish this, they are more than likely using blacklist strategies that are detrimental to the reputation of your website and your company. Google has strict rules that must be followed or you can be banned. This is not something you want. SEO case studies are important. You want to hire a SEO company that is experienced in increasing your website rankings the right way, the white hat way.
Inbound marketing is here to stay. This is simply internet marketing that is more consumer driven. Traditional marketing is all but outdated. In its day, it was effective, but today’s potential customer does not want to be hammered with advertising. Consumers today are interested in advertising that is created with them in mind. They don’t want their space invaded. They want to come to you to make their buying decisions.
Provide Useful Information on your Blog
With inbound marketing, your potential customer is usually looking for what you have. They might not purchase your product or service immediately, but if you are able to keep them on your website long enough, your chances of turning them into a loyal customer are good.
Blogs are an excellent way to drive traffic to your website. Our current culture is information hungry and the internet is the go to place for almost all information. Your blog should provide informative, useful information to the readers.
Your blogs purpose is not to convince a reader to buy your product or service. No, your blog should be a go to source for your reader. Establishing yourself as a trustworthy, authority on topics is key. When your reader wants to know about certain topics, you want them to think about your blog.
Having a successful blog is all about providing great content. The content should be interesting, informative, and useful. Since the attention span of most people is short, the posts should be relatively short but packed with juicy information that motivates the reader to return again and again.
Once you have a loyal reader who values your information, this is when what you sell becomes attractive. Through your blog, you are developing a rapport with your reader, and when they need or want what you should offer, chances are they will buy from you.
With inbound or internet marketing, the results are not always instant; however, you are building a long-term relationship with potential customers that could mean huge ROI over time. Today’s readers and consumers are all about sharing important information, so when you attract one follower, they are likely to bring some of their circle with them.