The sales funnel is an analytical tool that allows you to analyze sales at each stage. “Sales Funnel” is probably the most powerful metaphor in marketing. The concept symbolizes the path that the client passes from the moment of the first acquaintance with your product to making a purchase. During this process it is extremely important to take into account the questions and needs of the client, understand his motives and factors that influence the decision-making and here sales force automation software plays a significant role.
To attract a customer through direct advertising is becoming more and more difficult nowadays, and the sales funnel allows you to understand customers’ needs better and influence them in a more subtle way.
What is a sales funnel?
The sales funnel is an analytical tool that allows you to determine how a consumer makes a decision to purchase your product or service, what factors influence his decision-making process. With this information, you can not only monitor the customer’s behavior, but also gently push him to purchase. The main value of this analytical tool is that it allows you to segment a certain group of potential buyers and those who are still in a decision–making process.
Sales Funnel in CRM
If you are using a CRM system in your business, then building a sales funnel in it will allow you to work more effectively with potential customers. Using the customer data contained in the system, you can generate detailed reports for in-depth analysis of consumer behavior and build accurate strategies for interacting with them, as well as evaluate the performance and effectiveness of managers.
Sales Force Automation Software: review and comparison of sales funnels in CRM-systems
Bpm’online Sales force automation tool
Bpm’online Sales is a sales force automation software tool for managing the sales cycle from lead generation to managing repeat customers. The sales funnel in bpm’online CRM app used to analyze the dynamics of sales promotion by stages, is presented in several implementations. The panel on the right shows the total budget of the funnel and the number of transactions in it. The sales funnel allows you to analyze the effectiveness of managers at each stage of the transaction, as well as evaluate the conversion between stages, compare the funnels of different managers or departments. The “sales pulse” tool in the sales funnel allows you to see the current state of affairs in the commercial department: the dynamics of new sales by category, unpaid bills, potential transactions, and so on.
The sales funnel in Pipedrive typically contains the following four metrics: Number of deals in your funnel, average size of a deal in your funnel, close ratio – average percentage of deals that get won, average deal lifetime before it’s won – or sales velocity.
It suggests a free sales funnel template for new users and salespeople with a few leads. This sales management tool is great not only for salespeople, but for anyone wanting to get super organized and close deals in less time.
Bitrix24 sales force automation software
Bitrix24 is one of the few free CRM systems that come with a sales funnel. CRM with sales funnel instantly shows you which sale stages should be improved and how many leads or clients you have in various stages.
In this sales force automation software there is no need for sales funnel templates, all you have to do is set lead and deal stages that are relevant to your sales process. The new version of Bitrix24 due to be released soon is going to have multiple sales funnels.