Have you always wanted to see your website on that first page? Do you know which keywords to rank for? You know it is not easy, but at the same time not impossible. After all, so many websites appear on that elusive first page, so why can’t yours. Ranking for a keyword means you have to take SEO and content marketing seriously. You won’t get the results you want every time, but if you can find popular keywords things will start to fall into place.
There are some pre-requisites you need to pay attention to before you can rank for keywords. First and foremost, you need a strong website. Websites that have been around longer accrue more links and authority. In addition, your website should follow SEO best practices.
Second, have a network that you can count on. For example, social media networks with an audience, a blog following and email contacts anytime you need help with link building.
Although you want to target particular keywords, you must do some thorough research. There are plenty of keyword tools that will give you a sense of how it ranks before you finalize on it. You should not target a keyword with low search volume if there is an alternative which is far more popular. However, avoid going for the keyword with high volume as it can be too competitive, particularly if you are an up and coming business.
When choosing a keyword, ensure it is relevant to your business. A relevant keyword will give you real return. And unless the keyword is relevant it will not drive worthwhile traffic that can convert into leads. Additionally, make a list of keywords that are close in variation to the primary keyword of your choice.
Once you’ve decided on your choice of keyword, conduct research on how it appears on Google and other search engines. This is how you check out the competition against your keyword. For example, how many domain matches, how many title matches, product pages, articles, blog posts do you see your keyword appearing in and the authority of these sites. All this data will enable you to differentiate yourself from your competitors. You need to be doing just as much or even more in terms of trying to beat them.
Consider intent when choosing keywords. When looking at long-tail keywords the searcher’s intent is easier to gauge. Intent is when you guess what the person searching for actually wants. You want your keyword to match the user’s intent so that they don’t go back looking for better results.
Once you find your keyword you can conceptualize it with content. You can rank keywords in blogs, articles, product pages, infographics and videos. Search engines look for high quality content, not content stuffed with keywords, but content that will benefit the reader.
Optimize your content when creating it. Avoid adding keywords after the fact. Leverage the list of similar keywords that you came up with before but not to the point that the piece of content appears robotic. And ensure that the keyword and content aligns before you press publish!