It does not matter how long you have been in the business of designing websites, at one point you will need a portfolio. Developing a portfolio may be easier to set up if you have a number of websites to showcase but for a beginner it may need a bit of planning to bring out your best side. The importance of a portfolio cannot be underestimated as it is the visual proof that allows potential clients to see your work. Also, it gives them a chance to see your level of expertise and experience your taste and personality through your work. It is therefore important to have an impressive one set up in readiness for any meeting with clients.
Even though a portfolio is necessary for web designers, it can either build you up or break you down in front of potential clients. Therefore, it is important to have a well-developed site to make your portfolio stand out and give them an unforgettable user experience as well. In most cases, a good portfolio site will encourage clients to hire you for their web design work and get you referrals as well. Nevertheless, to succeed in setting up a good site to improve your portfolio, it is important to follow some essential rules that have been adopted by web designers from all over the world.
Important guidelines to improve your website portfolio
- Focus on your objectives
Have a clear focus on the reason for setting up the site as it will inform any of the subsequent decisions that will be made on the site. Portfolio websites are set up for a variety of reasons such as to get hired, generate sales, build reputation or simply for networking. However, the website can be used to achieve two objectives at one time.
- Keep it simple
As soon as you have narrowed down to your target market, it is important to build a site that communicates to them clearly. The design and content displayed on the site should be simple allowing them plenty of time to view the websites displayed as part of your work.
- Make it easy to navigate
Navigation is crucial when developing a portfolio website and it should be developed with the user in mind. They should find it quite easy to find their way around the site without having to perform many actions that may put them off. The technology used should also be compatible with those regularly used by online users and also easy to maintain in the future. Finally, take advantage of SEO tools to make it easier for online users to find your site on search engines.
- Include contact information
Most potential clients would like to contact a web designer when impressed with their portfolio, which makes it important to have your contacts posted on the site. The contacts should include e-mail, telephone and even Skype address if you use it often. In addition, you can include testimonials by previous clients to allow the potential ones to have an idea of your expertise in web design.