Establishing a web presence is all about drawing traffic and surpassing competitors. And because of customer dependency of search engines, this can be achieved best by outranking your competitors in the search results. But if you want to move up the rank and grab a spot on the first page, you will need a lot more than luck. You will need a capable SEO services firm that can boost your ranking and sustain it too. Unfortunately, there are just too many SEO companies out there and hiring one can be a lot of hassle if you don’t know the right questions to ask.
Experience or savvy
SEO is evolving so fast that what was the thing to do two years ago has no real value right now. So, should you opt for a company that has been doing this stuff or should you hire a newbie on the block who comes equipped with savvy and new insight? The best thing to do is hire a company that has best of both sides; a company that has been around for a while but hasn’t lost its edge.
References and case studies
Even within the SEO industry, there are specializations. It makes a lot of sense actually because the SEOstrategies for a online mobile store will be very different from the strategy that will apply to a website offering computer repair. Ask the SEO services firm you approach to provide you some case studies from other projects that you have handled that are similar to yours. Also ask for contacts for other clients, chatting with a former or present client might give you a better perspective.
Accountability is important
When the SEO craze began, the companies tended to be very secretive about their work. Often they wouldn’t even explain to their employers what they were doing. This attitude is not welcome anymore. Many businesses have had their websites blacklisted or penalized because o unethical actions by the SEO firms they hired. Since its your site, you are accountable, which means you should know about everything they will be doing. Ask them how often they will report to you. if they seem vague about it, you ought to find another company.