Widely referred to as PPC, Pay Per Click is a kind of online marketing that requires advertisers pay once their ads get clicked. When an ad gets clicked more frequently, it means that more and more people are checking out the products and the services offered by your organization. More people seeing the ad means higher the chances of earning good revenue. A widely popular type of digital marketing, more individuals are trying to promote their products through PPC.
If you wish to boost your business revenue via using Pay Per Click, then you must follow the tips mentioned below:
Distinguish between Search and Content Ad Placements
Placement of search network refers to PPC ads. The advertisements appear in search query results. Placement of content network placement specifies websites displaying PPC ads as blocks in their pages. Novice PPC marketers choose search as well as content networks while setting up their first campaigns. They also use the same keywords, payment amount, and ad content for every click.
However, specific queries and websites triggering placements of content network may be significantly different from what yields results on search network. When you run the same ads on both networks, it could cost you more with respect to irrelevant placements. Customizing is time consuming. However, it is always better to tailor ad copy, keywords, and keyword bids for each network.
Use of Negative Keywords
Most PPC marketers do not use negative keywords. These allow them to state where your ad should NOT appear. Negative keywords will help eliminate irrelevant placements of ads.
Efficient Targeting of Ad Campaigns
Many advertisers do not know much about targeting their campaigns. In order to enhance efficiency, one must exploit the features in PPC accounts. These facilitate one to specify who sees the ads.
Some of the areas to take into account in targeting your campaigns include the following:
Multiple Nations – In case, you plan to advertise in many countries, you must establish an ad group for each. Or else, restrict your advertisements to U.S. placements.
Micro-Geographic Effort – When creating an ad for a local business keyword, you must use the micro-geographic targeting features. This is present in your advertiser account. You must choose preferred zip codes in which your ad will appear. The choice is usually based on delivery area of business.
Time of Day – Once your ads are successful in generating the most conversions during a specific time of day, you must set them up to run ONLY for those time periods.
Match Landing Pages to Advertisements
When you send a visitor from your PPC ad to any irrelevant landing page, it disrupts overall sales process. It will also lead to valuation of poor ad quality scores. This indicates that you will end up paying more for every click and receive less exposure as compared to advertisers who get higher scores. You need to reduce the number of keywords to avoid pairings of low relevance ad and landing page. This is the best way to enhance relevance of your landing pages to a great extent. If you want to grow your business through PPC so visit here: www.smanikdesign.com/ppc-services/
Test an Ad Copy
The task of writing effective ad copy is not easy. Here, you must test a number of versions of ads to know which one performs the best. Many PPC platforms facilitate users to establish split tests that rotate varied ads for each of the targeted keywords of your company. You can maximize the effectiveness of the test by adjusting your setting. This will help ads to be served up in a random fashion than according to the formula of platform displaying the ad.
Monitor Return on Investment
When it comes to managing PPC campaigns effectively and boosting ROI, keep tabs on which clicks are getting sales. You can generate this data free of cost by tying PPC account to Google Analytics. This helps tracking the ads that led visitors to your page. You will also come to know which visits actually resulted in sales. This information is crucial as it helps you to adjust keyword bids or remove keywords and ads that are less effective.